Been reading a number of books, all on Safari:
Neuro Web Design: What Makes Them Click?
by
Susan M. Weinschenk Ph.D.
(
Safari,
amazon.co.uk,
amazon.com - affiliate links)
Based on neuropsychology, this book examines the way real people tend to react to what you do and say with your website. Using a combination of research findings and explanations, the author provides a comprehensible framework for understanding how the way you design your site and the words, images and messages you use can affect your audience in unconscious ways. While you must take a lot of this with a pinch of salt, it's certainly a fascinating and enlightening read.
So What?: How to Communicate What Really Matters to Your Audience
by
Mark Magnacca
(
Safari)
This excellent book (still in Rough Cut form, but complete bar some edits) looks at the way you communicate with your audience (in the broad sense) and asks you the question they're asking - So What? Using a series of anecdotes and examples, the author shows how letting go of what you want and concentrating on the motivations and needs of your audience can revolutionise the effectiveness of your communication and improve the outcomes.
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
by
Juliette Powell
(
Safari,
amazon.co.uk,
amazon.com - affiliate links)
This book is a good introduction to the whole area of using Social Networking sites and systems for your business, has a good overview of the top few sites as well as some interesting niche players.
