Search Engine Optimisation seems to be so important these days, every second person I meet calls themselves an SEO expert. Perhaps they are, but I think that SEO is really a matter of common sense and creative engineering. My partner-in-crime, Paddy Ryan, is currently putting together one of his "Paddy's 1-Pagers" on the subject of SEO for typical information/brochure websites.
Here at Adnet, we've been involved in a number of much larger websites, in particular what we call "Big eCommerce" where the product catalogue can include 10,000-1,000,000+ individual products. Way back in 1998, we built Ireland's first 1 million book eCommerce website for Eason books, and our most recent large website, Enterprise Online, currently has 50,000 products in thousands of categories.
Over more than a decade, we've gained a real understanding of the very great differences between small (less than 100 pages) and very large websites, especially when it comes to Search Engine Optimization. It's obviously impossible to handcraft the content of every page when you have 100,000 of them. It's also clearly impossible to rely on getting inward links to this number of pages.
So, how do some large websites get massive levels of organic search engine traffic, and how do you get your own large website to perform as well? Obviously, that's what this eBook is all about.
The eBook is very easy to read, follow and put into practice. It's made up of a series of "Tips" which each provides a lesson on large-scale SEO, with information from our research and experience on why things work the way they do, how to approach improving aspects of your own large site, and links to further information, tools and resources.
Preview the eBook Now
We've put Part I of the eBook up on this site for free. It'll give you a lot more than a flavour of the content and usefulness of the eBook - you'll be able to start improving your natural search engine traffic just by using the information and insights contained in this free preview. Here's what's covered:
- Introduction to the eBook - how big sites differ so much from small ones.
- Tip 0 - Before You Start things you should do to get basic information on the performance of your web site; setting up analytics and XML Sitemaps
- Tip 1 - There Are Only 5 Pages - recognise that your large web site only really has 5 different types of page, and tailor your efforts to each one. What to concentrate on for each type of page, and what kind of search engine traffic to expect for each.
To get your preview copy of the eBook, simply sign up for my mailing list at top right, and you'll get a link to Part I on the thank-you page.
