Case Studies

We've signed up a twitter account @haggleforit for our flagship e-commerce site, Enterprise Online, and we're using it to let people know the kinds of savings they can make using our unique "Live Haggle" feature. We'll let you know how this foray into the world of tweeple develops.

One of our oldest website clients, the Westport Woods Hotel in County Mayo, has become our most recent Full Service Marketing Client. This means that Adnet will, in collaboration with hotel management and local partners, plan, manage and orchestrate the online and related marketing activities for the business as a whole.

Over the next six months, the plan is to:

• upgrade the current online booking system with a new system, fully integrated with the hotel's own in-house management software;
• replace the current content and menu structure with new text and images prepared by a local content expert;
• plan content and marketing activities around a 12-month calendar of events and special offers;
• upgrade the look and functionality of the site to match the new dynamic;
• deliver a regular ezine to a large worldwide mailing list, monthly at first and later fortnightly;
• put in place a schedule of regular meetings and reports to monitor and shape developments over the period;
• fully integrate the website with Google Analytics reporting, ezine performance reporting, and the in-house bookings reporting system.

We're often asked to assist in 'Search Engine Optimisation' - getting yourself listed as high up the ladder as possible on the search engines. While we do provide some services in fine-tuning a client's website to optimise the quantity and quality of traffic they get from the search engines, our advice is always to start by focussing on the content of your website.

As Paddy has explained on Adnet's main site, there are a few simple principles which can be easily applied to your site to maximise your visibility and profile on the search engines.

One of our flagship clients, the Burren Yoga Centre, has applied these principles to excellent effect.

We are currently in the middle of developing a new website for the Department of Adult and Continuing Education in NUI Maynooth. As part of the University, the Department's website must comply with high standards of accessibility and style guildelines, while appearing fresh and well-designed to appeal to a non-academic audience.

The challenge is to combine our highly designed look with a stringently standards-compliant technical implementation.

Some of the criteria:

Compliant XHTML
WAI Accessibility to AA standard
No tables for layout

Our design achieves all these criteria (and goes beyond some of them), while appearing better, if anything, than it would have had we used the tried and tested table-based methods of page layout.